Case Study

Hamlin & Burton

A Fresh Online Presence

Exposition

Hamlin & Burton Liability Management has built a reputation for delivering comprehensive litigation management services with a clear focus on service excellence. With a stronghold in the insurance sector, they guide clients through complex medical malpractice cases, offering strategic guidance every step of the way. Their clients range from insurance companies and alternative risk entities to self-insured organizations, all of whom trust Hamlin & Burton to handle even the most intricate legal matters with precision and dedication.

‍
As a company that prides itself on delivering tangible value, Hamlin & Burton’s services go beyond just litigation. Their commitment to responsibility and service extends into their charitable efforts through the Hamlin Employees Reaching Out (H.E.R.O.) initiative. This program allows their employees to contribute to nonprofit organizations, fostering a culture of care and corporate responsibility. However, despite their strong ethos, their digital presence was lagging behind, and the company realized it was time to elevate their website to match their standards of excellence.

VERTICAL:

Legal

Services:

Web design, web development

partners:

Molly K. Stubss

VISIT WEBSITE

compelling event

Hamlin & Burton approached Fri3nds Agency with a clear goal: they needed a complete website overhaul. Their existing site was outdated and no longer reflected the professional image they wanted to project.

‍

In an industry where first impressions matter, they knew their online presence had to be on par with the best of their competitors, like bakerlaw.com. More than just a fresh look, they needed a site that was modern, accessible, and visually striking to build trust and expand their client base.
Their vision was clear: a website that embodied their values of service excellence while positioning them as leaders in the litigation management industry. The site had to feel polished, professional, and reliable to instill confidence in new visitors and potential clients. They came to us with high expectations, and we were excited to help them turn this vision into reality.

the process

Our journey with Hamlin & Burton began with a thorough BrandSync meeting, where we delved into their brand attributes, target audience, tone of voice, and specific website objectives. Armed with this knowledge, we created a stylescape to set the project’s visual direction. This included carefully selecting typography, color schemes, and other design elements to align with their corporate identity while ensuring a modern and fresh feel.

For the visuals, we initially explored AI-generated images but later pivoted to a combination of stock photography and abstract elements to strike the right balance between professionalism and creativity. After several rounds of feedback, the design was approved, and we transitioned smoothly into the development phase, where we built out the site using Webflow, ensuring responsive design and adding complex animations to enhance user experience.

the outcome

Our journey with Hamlin & Burton began with a thorough BrandSync meeting, where we delved into their brand attributes, target audience, tone of voice, and specific website objectives. Armed with this knowledge, we created a stylescape to set the project’s visual direction. This included carefully selecting typography, color schemes, and other design elements to align with their corporate identity while ensuring a modern and fresh feel.

the impact

The impact of this project on Hamlin & Burton was immediate and significant. The client was overjoyed with the final product, which perfectly captured their brand essence and professional ethos. The new website has successfully elevated their online presence, leading to a notable increase in user engagement and conversions. The fresh look and intuitive design have garnered positive feedback from both existing and potential clients, who have praised the site for its clarity and ease of use.

‍
Moreover, Hamlin & Burton experienced a surge in inquiries following the website launch, and the enhanced functionality—like the improved Team Page—has made it easier for clients to navigate and engage with their services. The success of this project has not only strengthened our relationship with Hamlin & Burton but also resulted in additional project opportunities and referrals. The streamlined process we followed ensured timely delivery, meeting both the client’s expectations and their budget. It’s safe to say that the new website has positioned Hamlin & Burton as a leader in their field, with a digital presence to match their exceptional service standards.

“They are incredibly well-organized, they stick to deadlines, and they produce a great work product. They bring great energy and enthusiasm to each project I've worked on with them and I couldn't be happier with the consistently high-quality work we receive. Most importantly, they are flexible, adapting throughout the project to different needs from our team. I would work with them again 10/10 times and look forward to doing so!”