Case Study

Higlobe

Enhancing Global Money Transfers with Higlobe

Exposition

Higlobe, a cutting-edge payment platform established in 2020, faced a significant challenge in effectively communicating its value proposition to a global audience. Despite offering a revolutionary solution for international money transfers with zero transaction fees, Higlobe struggled with visibility and accessibility. The platform’s promise of instant, cost-free global transactions was appealing, yet potential users were not fully aware of its benefits. This was largely due to a lack of a user-friendly, multilingual website and poor search engine visibility, which hindered their ability to reach their target market of professionals and small businesses across various countries.

Moreover, Higlobe's founders, Teymour Farman-Farmaian and Jeff Bolton, were keen to ensure that their platform not only operated seamlessly across different regions but also resonated with diverse cultural and linguistic audiences. They needed a comprehensive digital presence that could accommodate the specific needs of users in multiple countries while maintaining a consistent and intuitive user experience. To overcome these obstacles, Higlobe turned to us at Fri3nds, seeking our expertise in web development and SEO optimization.

VERTICAL:

FinTech

Services:

Website

partners:

VISIT WEBSITE

compelling event

THE COMPELLING EVENT THAT LED TO HIGLOBE'S PARTNERSHIP WITH FRI3NDS WAS ROOTED IN THE PERSONAL EXPERIENCES OF ITS FOUNDERS. TEYMOUR AND JEFF, HAVING FACED EXORBITANT TRANSACTION FEES IN THEIR PREVIOUS ROLES AT GOOGLE AND SPOTIFY, WERE DRIVEN TO CREATE A PLATFORM THAT COULD ELIMINATE THESE FINANCIAL BURDENS. THEIR MISSION TO "MOVE THE WORLD’S MONEY INSTANTLY AND AT NO COST" WAS A DIRECT RESPONSE TO THESE FRUSTRATIONS. THEY ENVISIONED A PLATFORM THAT NOT ONLY PROVIDED FEE-FREE TRANSACTIONS BUT ALSO ENSURED TRANSPARENCY AND SECURITY IN GLOBAL MONEY TRANSFERS.

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Recognizing the complexities of developing a multilingual, user-centric platform that could cater to an international audience, Higlobe sought our expertise. They needed a partner who could bring their vision to life through sophisticated web development and strategic SEO optimization, enhancing their online presence and making their innovative services accessible to users worldwide. This partnership was a critical step in achieving their mission and addressing the challenges they faced in reaching their target market.

the process

To address Higlobe's challenges, we embarked on a comprehensive and collaborative process. Our first step was to engage in detailed discussions with the Higlobe team to fully understand their business goals, target markets, and specific requirements. This initial phase was crucial in identifying the linguistic and cultural nuances of each country they operated in, ensuring that our approach was both inclusive and effective.

Alongside these efforts, our SEO specialists conducted thorough keyword research and implemented technical SEO practices to enhance Higlobe's visibility on search engines. Rigorous testing was conducted to ensure the website met all usability and accessibility standards before its official launch. Post-launch, we continued to monitor performance and adjust SEO strategies to maintain optimal results.

the outcome

To address Higlobe's challenges, we embarked on a comprehensive and collaborative process. Our first step was to engage in detailed discussions with the Higlobe team to fully understand their business goals, target markets, and specific requirements. This initial phase was crucial in identifying the linguistic and cultural nuances of each country they operated in, ensuring that our approach was both inclusive and effective.

the impact

The impact of our collaboration with Higlobe has been profound. The new multilingual website has significantly improved accessibility, allowing users from different regions to engage with the platform more effectively. This has broadened Higlobe's reach and attracted a more diverse clientele, enhancing their position in the global market. The advanced calculator tool has provided users with a clear understanding of transfer costs, boosting their confidence and satisfaction by eliminating unexpected financial surprises.

Furthermore, the transparency and clarity offered by the calculator have strengthened Higlobe's reputation as a trustworthy and innovative provider in the international money transfer sector. By allowing users to compare costs with other services, Higlobe has demonstrated its commitment to honesty and user empowerment. Additionally, the optimized internal processes have reduced the time spent on cost inquiries, allowing Higlobe to allocate more resources towards expanding and continuously improving their services. Our collaboration has not only enhanced the user experience but also solidified Higlobe's competitive edge in the market, ensuring their long-term success in providing fee-free global money transfer solutions.