01 / MARKETING LEAD
Keep campaigns moving.
You set the campaign priorities. We build and check the pages behind them.
YOU OWN
Strategy and messaging
WE TAKE ON
Landing pages, CMS and QA
/ Subscription programs
Your Webflow team,on subscription.
A senior Webflow team in your Slack, a block of hours that renews every month, and no SOW for every change. You point us where you need us.
Explore the programs
Scribe
Project CETI
Orion
Touzet Studio
The Futur
▶︎
Watch showreel
200+ websites shipped for teams like these.
02 / Trusted by teams shipping at scale
Long-term partners move faster because the context, standards and decisions stay with the same senior team.
Every change should not need a proposal.
03 / The friction
Backlogs grow, ownership fragments and small changes become risky when every request starts from zero.
The quote loop
A hero swap becomes an email, a quote, an approval, a kickoff. The campaign is over before the page ships.
What it costs
Weeks lost to approvals
Launch windows missed
Work that never starts
01
Locked in or left alone
Agencies want a year up front or disappear after launch. Either way you re-onboard someone new every time.
What it costs
Annual contracts
Nobody after launch
Onboarding on repeat
02
Nobody keeps the context
Your site was built by three vendors at three different times. Every fix starts with “where is that component?”
What it costs
Repeated explanations
Patchwork fixes
No clear owner
03
Same team. Three ways to use it.
04 / The Fri3nds approach
Marketing leads, founders and agencies run the same subscription differently. Pick the shape that matches how your team works.
02 / FOUNDER
Keep building your business.
Bring the priorities. We keep website work moving with one shared backlog.
YOU OWN
Direction and priorities
WE TAKE ON
Site updates and integrations
03 / AGENCY
Add build capacity.
Keep the client relationship. We bring senior Webflow support to the delivery.
YOU OWN
Creative and client direction
WE TAKE ON
Webflow builds and QA
“You're consistently fast and responsive, and it mattered most during our product announcement.”
“Marce, Esteban, and the crew at Fri3nds have been an incredible Webflow partner to us since day 1.”
“Working with Fri3nds has made everything easier on our team here at The Futur.”
Pick the hours. We handle the rest.
05 / Subscription programs
Choose the capacity that matches your pace. Pricing stays visible, priorities stay flexible and every plan has senior development access.
Foundation
Ongoing content publishing, site-health sweeps and urgent maintenance.
$1,250
/ month
✓
Fixes and small edits
✓
CMS and content updates
✓
Shared Slack and ticket board
Recommended!
Momentum
Ongoing improvements, fewer bugs and predictable weekly progress.
$4,000
/ month
Everything in Foundation, plus
✓
Landing pages shipped weekly
✓
Reusable component system
✓
Editable CMS collections
✓
QA and delivery walkthroughs
Recommended!
Acceleration
Frequent campaigns, multiple stakeholders and faster milestone delivery.
$7,500
/ month
Everything in Momentum, plus
✓
Design and development together
✓
HubSpot, Stripe, Zapier and Make integrations
✓
Multi-locale CMS operations
✓
Performance and Core Web Vitals
Recommended!
Launch Mode
Major releases, rebrands, multi-page launches and high-volume weeks.
$9,500+
/ month
Everything in Acceleration, plus
✓
Rebuilds and platform migrations
✓
Quoted launch-month capacity
✓
Named account manager
✓
Full team through launch week
Recommended!
* Unused hours do not roll over. ** Pauses and cancellations take effect in the next billing cycle; pauses last one month, then resume automatically.
Turn the backlog into shipped work
06 / Capabilities
Move between design, development and optimization as the work demands. The team and context stay with you.
Design
Design
Page and system design
Conversion-focused Webflow pages and systems designed to feel unmistakably yours.
Design
Design
Campaign graphics
On-brand graphics and repeatable formats when the subscription calls for them.
Design
Design
Article and page systems
Article layouts, CMS templates, and supporting page assets built to ship in Webflow.
Design
Design
Lead magnets in Webflow
Guides, reports, and download pages designed as useful brand experiences on the site.
Design
Design
Thumbnail design
Clear, branded thumbnails for campaign and content pages that need the click.
Design
Design
Launch decks
Narrative decks for launches and sales moments, matched to the site system.
Design
Design
Product-adjacent UI
Interface polish that connects product needs to pages your team can ship.
Design
Design
Launch collateral
Tactile pieces when a launch needs them, matched to the digital system.
Development
Development
Webflow Development
Scalable, editor-friendly builds with clean structure and thoughtful interactions.
Development
Development
General Website Tasks
Ongoing fixes, enhancements, and content updates without another procurement cycle.
Development
Development
Resource libraries
Searchable content hubs in Webflow that turn growing resources into useful journeys.
Design
Development
Design + Development
Landing Page Systems
Reusable sections that let campaigns move quickly without visual drift.
Development
Development
Custom Integrations
Connect Webflow with the tools your teams already rely on.
Design
Development
Design + Development
Custom Animations
Purposeful motion that clarifies hierarchy, state, and story on the page.
Development
Optimize
Development + Optimize
SEO-ready page systems
Structured Webflow templates that stay editable as the library grows.
Development
Development
Custom Calculators
Interactive tools in Webflow that turn complex choices into clear next steps.
Development
Development
Interactive Maps
Responsive map experiences for locations, networks, and data on the site.
Development
Development
Membership Portals
Gated, role-aware Webflow experiences connected to your operating stack.
Development
Development
Webflow Training
Practical enablement so internal teams can publish with confidence.
Optimize
Optimize
A/B Testing
Test-ready landing variants when you need a clean experiment without a rebuild.
Optimize
Optimize
Website Personalization
Audience-aware page variants when your stack supports them, built to stay maintainable.
Optimize
Optimize
Tracking setup
Analytics installs and reporting views so your team can see what shipped and what moved.
Development
Optimize
Development + Optimize
Performance Optimization
Faster pages, cleaner delivery, and better Core Web Vitals on Webflow.
Optimize
Optimize
Accessibility Audits
Practical reviews and fixes that make the experience work for more people.
Development
Development
Webflow Cleanup & Class Organization
Restructure an unwieldy site into a system your team can actually maintain.
We plug into what your team already uses.
07 / Integration ecosystem
From Webflow and Figma to CRM, analytics and automation tools, Fri3nds connects the systems behind the experience.
When it is more than a page a week.
08 / Embedded expertise
You are not hiring one pair of hands. You are gaining the right mix of builders, designers, operators and strategic support.
The model, in numbers.
09 / By the numbers
What the subscription actually gives you: the work already shipped, the tiers to choose from, and the pace at the top end.
Webflow sites built:
200
Subscription tiers:
004
Max hours a month:
120
Fastest reply, hrs:
006
Quality is the system
10 / Release confidence
Nothing goes live without staging, responsive QA and a verified release path. Speed matters because the work holds up.
01
Staging first,
before customers see it
02
Responsive QA
across every key screen
03
Rollback ready,
release notes and recovery
Four tiers, one team. Hours renew on your billing date.
11 / Why Fri3nds
See how a focused subscription compares with hiring, freelancers and conventional agency engagements.
Swipe to compare all four tiers →
Compare programs
Foundation
Momentum
Acceleration
Launch Mode
Hours per month
10
40
80
120
Response time
24h
24h
12h
6h
UX/UI design
—
—
✓
✓
Project management
—
✓
✓
✓
Marketing support
—
—
—
✓
Monthly price
$1,250
$4,000
$7,500
$9,500+
Shipped on subscription.
12 / Selected results
Real systems, real launches and measurable improvements from teams that needed momentum without more operational drag.
Six Five Media
Six Five Media
Six Five Media's team publishes its own video, series and summits, and kept coming back to build the next one with us
3
summit states in one flow: pre-event, live, on-demand
2
first-class sections, Series and Events
Riceland Foods
Riceland Foods
Riceland's co-op members got their favorite dryer camera back, five weeks after we signed
5 weeks
from signed SOW to the feature live
2
SOWs signed for riceland.coop camera-page features
Coverly Home Protection
Coverly Home Protection
Coverly left Duda for a Webflow site its own team owns, and went live in one clean cutover
11
pages built in Webflow
3
audience paths: homeowners, credit unions, partners
Scribe
Scribe 2025
Scribe made its product announcement with Fri3nds as its Webflow dev team, and kept us for what came next
~2 weeks
from our first call to the first Optimize page live
5
use-case pages launched as A/B test variants
Scribe
Scribe
Scribe launched its new brand on a 40+ component Webflow system, and kept building on it with us
40+
components built to the new brand
~4 weeks
from kickoff to the new site live
Project CETI
Project CETI: Listen to the Whales
After launch, the whale campaign learned to listen back, with a voice archive that transcribes every message on its own
1 to 5 min
from a new recording to its transcript
87
existing recordings backfilled with transcripts
Everything people ask before month one.
13 / Straight answers
What is Fri3nds?
Fri3nds is a senior Webflow partnership team on subscription. You get a block of monthly hours, a shared backlog, and the same people holding your site standards. Friendly craft on the surface; shipping partnership underneath.
How is this different from a project agency?
Project agencies quote each change. We keep context in Slack and ship inside monthly hours so a hero swap does not become a new SOW. Focused launches still get a clear scope when that fits better.
What can the hours be used for?
Webflow builds and cleanup, CMS and content updates, page and component design, integrations your stack already needs, and campaign pages. See /services for what the subscription team actually ships.
How do tiers work?
Four programs: Foundation, Momentum, Acceleration, and Launch Mode. You pick capacity for your pace; hours renew monthly. Details and current pricing live on /pricing.
Can we pause or cancel?
Programs run in rolling 30-day periods. Cancel with 30 days' written notice before the next renewal. You can pause with written notice: we stop work, and the hours left in a paid period are held as a credit period at the end of your subscription. Hours not used within a period do not carry over.
How do we start?
Book a working session or send the /contact form. Typical kickoff is within one to two weeks after we align on goals and access.
/ BOOK A CALL
Let's get your next pageout this week.
Some months need more than the block of hours covers. The same team scales up for a launch, a rebrand or a migration, without a new onboarding.
Book a free discovery call