Case Study

Air Force Warfare Symposium

Elevating AFLCMC’s Event Presence with an Interactive Digital Kiosk

Exposition

The Air Force Life Cycle Management Center (AFLCMC) plays a pivotal role in the U.S. Air Force, managing weapon systems throughout their full life cycle. Among its specialized divisions, the Armament Directorate stands out as a hub for advanced weaponry, charged with developing and managing innovative systems that ensure the military's tactical edge. Within this directorate, the Disruptive Futures Division works to accelerate emerging weapon technologies, constantly analyzing and demonstrating the munitions capabilities of the future. Their work connects industry innovators with military personnel, providing the U.S. military with an advantage that secures both strategy and defense.

At AFLCMC, commitment to innovation and long-term defense vision drives daily operations. However, the challenge is not only in building advanced weaponry but in showcasing this commitment in a way that effectively communicates their vision to a wider audience. Their presence at events, previously limited to traditional displays and static presentations, wasn’t fully capturing the groundbreaking advancements they wanted to convey. They needed a new, more engaging approach that would allow a broader audience—including military personnel, industry partners, policymakers, and the general public—to connect with their mission in a modern and memorable way.

VERTICAL:

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Services:

Web design, web development

partners:

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compelling event

Recognizing that their current event displays weren’t effectively engaging attendees, AFLCMC saw an opportunity to take their storytelling to the next level. Traditional materials like print displays and static visuals fell short of showcasing their innovative approach to defense technologies. They realized that capturing their audience’s attention—and conveying the significance of their advancements—required a dynamic, interactive experience. The goal was to communicate complex technologies and strategic frameworks in an accessible and captivating format that would resonate with audiences long after the event.

To meet these objectives, AFLCMC approached us with a bold vision: a custom digital kiosk that would host an interactive website, one that could bridge the gap between the audience’s curiosity and AFLCMC’s mission. This digital solution needed to be intuitive yet comprehensive, with content that highlighted their innovations, vision, framework, missile portfolio, and program details. Through this immersive platform, AFLCMC sought to not only present their achievements but to transform the way audiences experienced and understood their role in national defense.

the process

Our process began with an in-depth discovery phase, during which Fri3nds engaged with AFLCMC stakeholders to define project goals, target audiences, and core messages. This collaborative session allowed us to understand AFLCMC’s objectives fully and outline the essential elements needed to create an immersive kiosk experience. worked with AFLCMC to clarify the content hierarchy, ensuring the website would emphasize innovations, vision, framework, and program highlights, presenting these themes in a way that aligned with AFLCMC’s mission and strategic priorities.

Throughout the content development process, we worked closely with AFLCMC to break down complex technical information, curating engaging, digestible content that captured their missile portfolio and program frameworks. Once the design was finalized, our development team translated it into a fully responsive website, optimized for the touchscreen format and enhanced with multimedia elements like animations and infographics. Extensive testing followed, ensuring seamless performance across all scenarios before final deployment and on-site support at AFLCMC’s event.

the outcome

Our process began with an in-depth discovery phase, during which Fri3nds engaged with AFLCMC stakeholders to define project goals, target audiences, and core messages. This collaborative session allowed us to understand AFLCMC’s objectives fully and outline the essential elements needed to create an immersive kiosk experience. worked with AFLCMC to clarify the content hierarchy, ensuring the website would emphasize innovations, vision, framework, and program highlights, presenting these themes in a way that aligned with AFLCMC’s mission and strategic priorities.

the impact

The impact of this project extended beyond just the event, fundamentally transforming how AFLCMC presents itself in public forums. Attendees were captivated by the digital kiosk’s design and functionality, which provided a user-centered experience that communicated AFLCMC’s mission with clarity and sophistication. The positive response reinforced AFLCMC’s reputation as a forward-thinking leader in defense technology, and their modernized image resonated with both military and industry stakeholders.

Moreover, the success of this kiosk project strengthened AFLCMC’s relationships with their partners, fostering engagement and sparking new conversations around their work. The modular design allows for easy updates, making the kiosk a versatile asset for future events. AFLCMC’s presence was elevated in the eyes of their audience, and the client was able to foster connections that validated the value of investing in innovative digital solutions. This project not only provided AFLCMC with a powerful tool for engagement but also reinforced our role as a trusted partner in creating high-impact digital experiences.